plakat_profile_engine_A3_final_web

The Profile Engine

In "The Profile Engine", Gabriel Bohm Calles, Andreas Knag-Danielsen and Arngrimur Borgthorsson embrace the "filter bubble" in order to explore the relationship between their online personalities and the ripples their actions online leave as they explore the online world.  How the internet itself looks at them is reflected in how it tries to penetrate their spheres of interests with customized advertising, search suggestions and personalized search results.  Their actions, interests and passing thoughts are echoed in the answers they receive after posing their questions to the internet.

Installation, 2012

the_profile_engine_all_front_view_web the_profile_engine_gab_aggi_zoomleft_view2_web the_profile_engine_detail1_web the_profile_engine_detail3_web the_profile_engine_all_back_view_web

Collaboration with Gabriel Bohm Calles and